Forget innovation: Focus on being good.”

„Real experiments have risks, just like real life… Innovating comes at a price: it might be money, time, sanity, friends, or marriages, but there will definitely be one.“ (p 37)

„Finding paths of innovation. While there are no maps, there are attitudes that help. Any good survival training course teaches not just skills, but ways to think.“ (p 50)

„Roger identifies five factors that define how quickly innovations spread; they belong in every innovator’s playbook… they include: Relative advantage…compatibility…complexity…trialability…observability. This list clarifies why the speed of which innovations spread is determined by factors that are often ignored by their creators. They grow so focused on creating things that they forget that those innovations are good only if people can use them.  “(p 65-66)

„Evaluating new ideas flat out against the status quo is pointless. New ideas demand new perspectives, and it takes time to understand, much less judge, a point of view. Flip a world map…upside down, and at first it will feel bizarre. But wait. Observe for a few moments, and soon the new perspective will make sense, and might even be useful.“ (p 87)

„The dirty little secret – the fact often denied – is that unlike the mythical epiphany, real creation is sloppy. Discovery is messy; exploration is dangerous.…“ (p 88)

„Hiring and team structure may define the working environment more than other factors combined.“ (p 105)

„Problems as invitations. The word problem often means something bad, as in „Houston, we have a problem“…it’s counterintuitive because, on the surface, problems rarely need help to be understood. For example, if Bob’s pants are covered in flaming napalm, and Jane is being chased by rabid zombie Rottweilers, do they really need to sit and ponder before taking action? In everyday experience, a problem is something we want to get rid of quickly; for example, we know that Bob should rip off his pants, throw them at the Rottweilers, and whisk Jane away, with pants-free charm, for a heroically romantic afternoon.“ (p 129)

„When dealing with complex problems and many unknowns, innovation happens only when smart ways are found to test designs against the challenges.“ (p 135)

„…here is what I call the simple plan.  1. Pick a project and start doing something. It doesn’t really matter what it is. You will need many experiences in trying to develop ideas into actual things before you get good at it. Don’t wait around… 2. Forget innovation: focus on being good… 3. If you work with others, you need leadership and trust. There is no point worrying about which innovation method you’re using, or how much budget you are going to spend, if people don’t trust each other… 4. If you work with others and things are not going well, make the team smaller… The dynamic of getting three people to agree to take a risk is dramatically simpler than getting 30 people to do the same. Three people will be fully invested and passionate about a decision in ways 40 people will never be. 5. Be happy about interesting ‚mistakes.‘ …“ (p 163-164)

The Myths of Innovation. Scott Berkun, 2010, published by O’Reilly Media Inc.

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