“Culture eats strategy for breakfast.” goes the line coined by Peter Drucker. Where does great culture come from and how can we have one? Scores of articles and books have undoubtedly been written on the subject, but can we experience this in a practical way? One of the core elements of culture building that we looked at in NanoLabs on Monday during the Social Prototyping workshop with Martin Ciesielski, managing director of medienMOSAIK® a “consulting and training firm for leadership in the digital age”, was trust.
Once a degree of trust between people has been established, they can go places. Scaled up to organizations and they go places. Big places.
This is where Social Prototyping comes in: in order to stay ahead in the ever-evolving world, companies need to continually innovate. They need better, faster, more efficient means of providing their customers with the products and services they want. Therefore, fostering a culture of innovation, built on trust, should be one of the key priorities of most if not all organizations operating today.
Social Prototyping helps teams to develop a thorough understanding of how changes in behavior can lead to changes in culture, and how changes in culture can lead to breakthrough innovations. Essentially, Social Prototyping uses group activities to simulate different variables needed for developing trust. This is extremely useful for bringing awareness to the dynamics of a group, how culture influences these dynamics, and how they can be optimized to create an ideal environment for designing new business ideas.
In order for teams to work effectively towards idea generation, they need to trust each other. Trust that they listen to each other, really listen; trust they won’t be judged for voicing an idea or opinion, punished for making an attempt that fails, or risk their position by being transparent with their colleagues.
Where there’s trust, there’s culture. And where there’s culture, well, there’s a big appetite.