Use Case
NEW TECHNOLOGIES FOR UNIQUE USER EXPERIENCES.
CHALLENGE
What new technologies create unique user experiences?
CONTEXT
Digital lighthouse project.
IMPACT
Exploration and validation of approach with selected new stimulating ideas and concepts.
APPROACH
Tap into and utilise the knowledge and wisdom of people not typically met to validate approach and discover and transfer ground breaking ideas.
- Full day open innovation event with hand-picked 16 digital thinkers, technology enthusiasts, startuppers, artists, scientist, entrepreneurs and digital natives.
- Multiple moderated interactive sessions using design thinking, LEAN startup, co-creation, and rapid decision making methodologies.
KEY RESULTS
Relevance of various technologies and deployment strategies in the existing value chain.
- Validation of existing digital strategy and further development of one specific high priority project.
- Increased customer retention along the user journey.
“With NanoLabs, we wanted to look beyond the horizon of a regular user. The agile set-up and inspiring group of digital experts gave us significant input about the relevance of emerging technologies along the customer journey. Definitely not our last NanoLabs.“