Use Case
PROTOTYPE BASED USER INTERACTION.
![](https://innovationlabs.berlin/wp-content/uploads/2019/05/challenge.png)
CHALLENGE
What cultural differences exist when interacting via voice with digital devices?
![](https://innovationlabs.berlin/wp-content/uploads/2019/05/context.png)
CONTEXT
Global research program to identify user experiences and their regional differences.
![](https://innovationlabs.berlin/wp-content/uploads/2019/05/goal.png)
IMPACT
Deep user and user experience insights.
![](https://innovationlabs.berlin/wp-content/uploads/2019/01/CRIALAB-1.jpg)
APPROACH
Designed and conducted user experience experiments in Berlin and Paris, simulating voice enabled interaction with low resolution prototype.
- Pre-research, research, and post-research support for user experience interaction, including interviews, transcripts, translation, and documentation.
- Selection and management of users for specific narrow target user segment.
- Facilitation and moderation of research interviews / user experience in Berlin, Germany and Paris, France in local language.
KEY RESULTS
Achieve deep user insights and cultural differences in interacting with digital devises via voice and virtual assistant.
- Discovered significant user experience insights in 17 defined research areas, including recognition, personalisation, security and privacy.
- 33 user experiences interactions and interviews unveiled significant challenges and opportunities for voice interaction with digital office devices.
![](https://innovationlabs.berlin/wp-content/uploads/2019/01/CRIALAB2-1.jpg)
Building the interaction prototype.
![](https://innovationlabs.berlin/wp-content/uploads/2019/01/CRIALAB2.jpg)
Analysis of user interviews.
“Working with Innovation.Labs exceeded our expectations: an interested, objective and extremely efficient team. Tecnopuc Crialab + Innovation.Labs partnership is one of those we will remember with fondness, and we look forward to the next opportunity to work together!“